April 26, 2024

7 Data Analytics Jobs That Are In-Demand in 2024

Interested in pursuing one of the most in-demand careers of 2024? Data analytics jobs like Business Intelligence Analyst, Financial Analyst, and Marketing Analyst are expected to see explosive growth. In this guide, you'll:

  • Explore 7 data analytics roles and the key skills needed
  • Get an overview of typical responsibilities and salaries for top jobs
  • Determine if a rewarding data analytics career path is right for you

With companies across all industries actively seeking professionals who can transform data into actionable insights, now is the perfect time to break into this lucrative field. Read on to get started!

Why choose a career in data analytics?

A career in data analytics offers strong job security, ample growth opportunities, and the chance to do meaningful work. With demand for data professionals predicted to grow by 30-35% by 2027*, it's a field poised for continued growth and success.

The increasing volume of data and integration of advanced technologies like AI and machine learning are fueling the need for skilled data analysts across industries. Experts anticipate around 10,000 new data analytics positions will open up by 2030*.

Pursuing a data analytics career path offers several key benefits:

  • Excellent job security: The high demand for data analytics skills translates to strong job security. Analysis of the large tech layoffs of 2023 showed that data jobs were significantly less affected (3% laid off) than areas like software engineering (22% laid off),* making it a stable long-term career choice.
  • Diverse growth opportunities: As the field rapidly evolves, data analysts enjoy ongoing chances to learn and advance their careers. Emerging areas like AI and natural language processing present exciting new pathways for development.
  • Impactful work: Data analysts play a vital role in driving business strategy and decision-making. By interpreting data and providing actionable insights, they directly contribute to an organization's success and bottom line.

In addition to being intellectually stimulating, data analytics careers also tend to pay well. The average annual salary for an entry-level data analyst is around $83,011*.

For those seeking a dynamic field that offers job security, growth potential, and the opportunity to make a real impact, data analytics is certainly a career path worth considering. As the demand for data skills continues to expand, now is an ideal time to start developing the knowledge and competencies needed to succeed in this exciting field.

Top 7 Jobs in Data Analytics

Data analytics roles are in high demand across industries as companies increasingly rely on data-driven insights to guide their strategies. As AI takes over routine tasks, it frees up analysts to focus on higher-level strategic work like identifying trends and supporting decision-making. As a result, advanced analytical skills are becoming more critical than ever*.

In this article, we'll take a closer look at seven of the most in-demand data analytics roles:

  1. Junior Data Analyst
  2. Data Analyst
  3. Business Analyst
  4. Financial Data Analyst
  5. Operations Data Analyst
  6. Marketing Data Analyst
  7. Healthcare Data Analyst

For each role, we'll dive into the key responsibilities, skills you'll need to succeed, and the career paths you could take. By the time you're done reading, you'll have a solid grasp of what these roles entail and which ones might be a good match for your interests and abilities. Armed with this knowledge, you'll be well-positioned to launch or advance your career in this exciting, fast-growing field. So let's jump in and explore these top data analytics jobs!

1. Junior Data Analyst

Junior Data Analysts are the unsung heroes of the data world. They lay the groundwork for data-driven decisions by collecting, cleaning, and analyzing data in its early stages. These professionals support organizations across industries by ensuring the data used to guide strategy is accurate and insightful.

What sets Junior Data Analysts apart is their focus on the nitty-gritty details of data management. They spend their days gathering data from various sources, checking it for errors, and performing initial analyses. This meticulous work provides the solid data foundation needed for sound business decisions and operational improvements.

On a typical day, a Junior Data Analyst might be found wrangling data into usable formats, writing SQL queries to extract insights, or creating basic data visualizations in Excel. They work closely with senior analysts to hone their skills and contribute to larger data projects.

Salary: $57,000 - $81,000/yr (*)


  • Gather and analyze data to inform business decisions
  • Clean and validate data for accuracy
  • Assist in creating reports and dashboards
  • Distill complex data into clear, actionable insights
  • Partner with senior analysts to refine analytical techniques

Key Skills

  • SQL proficiency for managing and querying databases
  • Foundational knowledge of statistical analysis
  • Ability to work with Excel for data handling and visualization
  • Strong attention to detail and analytical problem-solving
  • Clear communication skills for sharing findings

While they may not yet be calling the shots, Junior Data Analysts play a critical role in enabling data-driven organizations. Their work ensures that business leaders have reliable, well-curated data at their fingertips when it's time to make key decisions.

2. Data Analyst

Want to turn raw data into game-changing business insights? That's exactly what Data Analysts do. Unlike other data roles that may focus more on engineering or machine learning, Data Analysts are all about the analysis. They take complex datasets and transform them into actionable intel that helps companies make smarter moves.

So what does a day in the life of a Data Analyst look like? First, they gather data from a bunch of different places. Then they clean it up and get it organized. But this is where their core work happens - they spend most of their time digging into the data, hunting for trends and patterns. Tools like SQL and Python are their trusty sidekicks in this process. Finally, they put it all together into clear reports and often use visuals to make the data really pop for the higher-ups.

Salary: $62,500 - $97,000/yr (*)


  • Gather data from various sources and clean it up to ensure it's top-notch.
  • Analyze datasets to uncover trends and patterns.
  • Create reports and visuals that make the findings crystal clear.
  • Provide insights that actually help guide big decisions.

Key Skills

  • SQL mastery for managing databases and running queries.
  • Excel/Google Sheets skills for spreadsheet analysis.
  • Familiarity with statistical programming languages like R or Python.
  • Data visualization skills using tools like Tableau or Power BI.
  • Stellar communication skills to present complex info in a way that makes sense.

In short, Data Analysts play a crucial role in helping organizations make the most of their data. Their insights provide the foundation for smart, informed decision-making.

3. Business Analyst

Business Analysts are the vital link between business stakeholders and technical teams. They focus on effectively implementing data-driven strategies to solve business problems and drive operational improvements.

While Data Analysts mainly work with data itself, Business Analysts go a step further. They translate data insights into concrete actions that directly influence a company's strategic decisions and business processes. It's a role that requires both analytical thinking and strong communication skills.

On a typical day, you might find a Business Analyst meeting with various teams to understand their needs and gather requirements. They'll analyze this information to identify opportunities for improvements that can boost efficiency and effectiveness. Creating detailed reports and presenting findings to decision-makers is also a key part of the job.

Salary: $74,000 - $123,000/yr (*)


  • Gathering and interpreting requirements from business stakeholders
  • Analyzing data to identify trends, patterns, and areas for improvement
  • Liaising between technical teams and business units to ensure solutions are implemented correctly
  • Developing strategic plans based on data-driven insights
  • Presenting analytical findings and recommendations to senior management

Key Skills

  • Proficiency in data analysis tools such as SQL and Excel
  • Strong communication skills for effective stakeholder engagement
  • Solid understanding of business operations and project management
  • Critical thinking skills for tackling complex problems
  • Ability to visualize data using tools like Power BI to present insights clearly

In today's data-centric business world, the Business Analyst plays an increasingly important role. They help organizations make smarter, evidence-based decisions that are grounded in real data rather than guesswork or gut instinct.

4. Financial Data Analyst

If you have a knack for numbers and a keen eye for detail, a career as a Financial Data Analyst might be right up your alley. These data pros specialize in interpreting financial data to guide decision-making within organizations. While typical Data Analysts work with all sorts of data, Financial Data Analysts focus specifically on structured financial datasets.

What sets Financial Data Analysts apart is their close collaboration with stakeholders. They work hand-in-hand to develop data models and dashboards that provide key insights for strategic planning and financial management. It's like being a financial detective, uncovering clues in the data to help the company make smart moves.

A day in the life of a Financial Data Analyst might involve collecting financial data, running statistical models to spot trends, and whipping up reports to inform business strategies. They're often found wielding Excel to create financial models and presentations that shape things like pricing strategies and budgeting. It's a crucial role that helps keep the company's finances on track.

Salary: $63,500 - 100,500/yr (*)


  • Analyzing financial data to identify trends and insights
  • Developing predictive models to forecast financial performance
  • Creating data visualizations and reports to communicate findings
  • Collaborating with cross-functional teams on data-driven initiatives
  • Ensuring data accuracy and integrity across financial systems

Key Skills

  • Advanced Excel skills for complex financial modeling
  • Knowledge of statistics and experience with tools like R or Python
  • Understanding of accounting principles and financial statements
  • Strong problem-solving skills to tackle business challenges
  • Excellent communication skills to partner with diverse stakeholders

In today's data-driven business world, Financial Data Analysts play a vital role in helping companies make informed decisions. By transforming raw financial data into actionable insights, they help organizations optimize their financial strategies and stay ahead of the curve.

5. Operations data analyst

Operations Data Analysts use real-time data to quickly solve day-to-day operational issues. This sets them apart from traditional data analysts who mainly look at historical data.

On a typical day, an Operations Data Analyst collects data from various sources, runs statistical analysis and predictive modeling, and then combines these findings into actionable recommendations. They share these recommendations with leadership right away. Their work is critical for improving daily operations and decision-making in organizations.

Salary: $53,000 - 87,000/yr (*)


  • Identify and resolve operational problems using real-time data
  • Analyze data from multiple sources to guide strategic decisions
  • Quickly provide data-driven recommendations to leadership
  • Maintain data storage and quality for decision-making

Key Skills

  • Expertise in SQL, Excel, and BI software
  • Strong knowledge of statistics and predictive modeling
  • Skill in data visualization and presenting complex info clearly
  • Excellent problem-solving and communication abilities

Operations Data Analysts play a vital role in helping organizations make smarter, faster decisions by leveraging real-time data. Their unique skills and proactive approach are invaluable.

6. Marketing Data Analyst

Marketing Data Analysts play a key role in helping organizations optimize their marketing strategies by examining customer behaviors, market trends, and campaign effectiveness. By specializing in marketing data analysis, they provide the insights needed to boost customer engagement and overall marketing performance.

On a typical day, a Marketing Data Analyst might conduct market research, analyze consumer data using statistical software, prepare detailed reports on their findings, and collaborate with marketing teams to refine strategies based on those insights. It's a role that requires a blend of technical skills, business acumen, and effective communication.

Salary: $72,000 - $112,000/yr (*)


  • Examine customer behavior and market trends to inform strategic decisions
  • Assess marketing campaign performance and identify optimization opportunities
  • Partner with marketing to refine strategies based on data insights
  • Produce reports tracking campaign results and market dynamics
  • Recommend tactics to improve campaign effectiveness and ROI

Key Skills

  • Proficiency in SQL and Python for data analysis
  • Familiarity with statistical software (e.g. SAS, R)
  • Robust analytical skills to interpret complex data sets
  • Effective communication skills to present insights to stakeholders
  • Ability to collaborate cross-functionally with ease

For organizations aiming to make smart, data-driven marketing decisions, Marketing Data Analysts are indispensable. They transform raw data into actionable insights that help optimize marketing strategies for maximum impact.

7. Healthcare data analyst

Healthcare data analysts play a unique role compared to other data professionals. Their specialized knowledge of the healthcare industry allows them to focus on enhancing patient care and streamlining operations at hospitals, clinics, and other medical facilities. By working with distinctive datasets like electronic health records and drug information, these analysts uncover insights that directly impact people's wellbeing.

On a typical day, a healthcare data analyst digs into vast amounts of data from various sources to spot meaningful patterns and trends. They collaborate closely with doctors, nurses, and administrators to translate their findings into tangible improvements in treatment plans and hospital management. Whether predicting patient outcomes, identifying ways to boost efficiency, or fine-tuning care protocols, healthcare data analysts make a real difference.

Salary: $82,000 - $128,000/yr (*)


  • Examine healthcare data to uncover insights that enhance patient outcomes and operations
  • Partner with clinical staff to develop data-driven strategies for improving treatment
  • Produce reports and presentations that clearly communicate key findings to stakeholders
  • Ensure patient records and other critical health data remain accurate and up-to-date

Key Skills

  • Expertise in SQL, Python or R for handling large databases and conducting sophisticated analyses
  • Knowledge of machine learning methods to forecast health outcomes
  • Proficiency with data visualization tools to effectively present actionable insights
  • Strong communication abilities to bridge technical and medical teams

Healthcare data analysts serve an essential purpose, leveraging data to help medical professionals provide better care to patients while running facilities more smoothly. It's a challenging yet rewarding role for those passionate about improving lives through the power of data.

How to Prepare for a Career in Data Analytics

Launching a successful career in data analytics requires a combination of the right skills, experience, and a commitment to ongoing learning. Here's what you need to know:

Technical Skills to Master

Every data analyst needs a strong foundation in key tools and technologies:

  • SQL: Used for managing databases and running complex queries.
  • Python: A programming language used for data manipulation and machine learning.
  • Data Visualization Tools: Tableau and Power BI are popular for creating visual reports from data.

Hands-on Projects Build Experience

Engaging in real-world projects is essential for developing your skills and building a portfolio. Look for opportunities to work on:

  • Data cleaning and manipulation to learn how to prepare data for analysis.
  • Predictive modeling with machine learning to forecast trends.
  • Data visualization projects that translate technical findings into insights for decision-makers.

Online learning platforms like Dataquest and Coursera offer guided projects that simulate real scenarios. For example, Dataquest's learning paths include hands-on projects to build practical skills*.

Never Stop Learning

The field of data analytics is constantly evolving. To stay relevant, make continuous learning a priority. Take online courses, attend webinars and conferences, and follow industry blogs to stay up-to-date on emerging trends and technologies. Engaging with communities like Kaggle is another great way to learn and network*.

Ultimately, by focusing on these key areas - technical skills, practical experience, and continuous learning - you'll be well-prepared to launch a rewarding career in the dynamic field of data analytics.

Choosing the Right Data Analytics Role for You

Interested in a career in data analytics? The key to finding the perfect role is understanding your skills, interests, and goals. Let's take a closer look at the different positions available and how to determine which one suits you best.

A Variety of Specialized Roles

The field of data analytics includes several distinct roles, each with its own focus:

  • Junior Data Analyst: Collects and cleans initial data sets.
  • Data Analyst: Analyzes data to uncover trends and make predictions.
  • Business Analyst: Applies data insights to solve business problems.
  • Financial Data Analyst: Works with financial data for planning and strategy.
  • Operations Data Analyst: Analyzes real-time data to improve operational efficiency.
  • Marketing Data Analyst: Conducts market research and measures marketing effectiveness.
  • Healthcare Data Analyst: Analyzes healthcare data to improve patient outcomes.

Finding Your Fit

To figure out which data analytics role is right for you, ask yourself:

  • Do I enjoy working with numbers and finding patterns?
  • How strong are my problem-solving abilities?
  • Can I handle complex information well?
  • Am I comfortable using SQL, Python, or Tableau?

Keep in mind that data cleaning and preparation make up about 80% of a data professional's work*. So it's important to be patient with detailed tasks. Employers also value technical skills in SQL, Python, and data visualization*.

Use the questions above to start exploring which path forward might be the best fit for you in this exciting field.

The Bottom Line

Data analyst roles are poised to make a big impact on the business and tech worlds in 2024 and beyond. In this article, we took a look at a variety of data analytics positions that are in high demand today. These jobs not only provide diverse career paths, but also play a key role in helping companies make strategic decisions.

If you're thinking about pursuing a career in data analytics, a strong educational foundation is essential.

Jumpstart Your Data Career

As technology continues to advance, data analyst roles are evolving right along with it. That's why adaptability and continuous learning are so important for staying competitive in your data career. By keeping your skills fresh and up-to-date, you'll be well-positioned to thrive in the job market for years to come.

Anna Strahl

About the author

Anna Strahl

A former math teacher of 8 years, Anna always had a passion for learning and exploring new things. On weekends, you'll often find her performing improv or playing chess.