May 10, 2024

8 Power BI Jobs That Are In-Demand

Are you seeking a career that offers high demand across various industries and competitive salaries? Look no further than Power BI. In this guide, you'll:

  • Explore 8 top career opportunities for Power BI professionals.
  • Learn the top skills needed for each role.
  • Gain insights into typical job responsibilities and potential earnings.

As businesses increasingly prioritize data-driven decision making, Power BI professionals are becoming indispensable. With the right set of skills, you could secure a pivotal role in shaping business strategies and achieving organizational goals. Read on to discover the lucrative and fulfilling career paths available in this rapidly growing field.

Why choose a career in Power BI?

The global Business Intelligence market is expected to reach $33.3 billion by 2025,* with Microsoft Power BI leading the charge. This rapid growth is fueled by the widespread adoption of digital transformation initiatives and increased investment in data analytics tools across industries.* As more and more companies prioritize data-driven decision making, the demand for skilled Power BI professionals is growing, which makes Power BI worth learning.

Pursuing a career in Power BI offers several compelling benefits:

  • Strong Job Prospects: Power BI skills are in high demand across a wide range of industries, providing ample career opportunities and job security for those who master this powerful tool.
  • Competitive Compensation: Professionals with Power BI expertise, such as analyzing data with Microsoft Power BI, command an average annual salary of $77,000 in the United States.*
  • Impactful Work: By leveraging Power BI to uncover actionable insights from data, you can play a pivotal role in guiding strategic business decisions and driving organizational success.

Investing in Power BI skills can open doors to a wealth of rewarding career paths while empowering you to make a tangible impact through data-informed analysis and decision making. With the right training and dedication, you can position yourself at the forefront of this rapidly growing field and build a successful, fulfilling career in Power BI.

Top 8 Jobs for Power BI Professionals

As businesses increasingly rely on data to drive decisions, the demand for skilled Power BI professionals is on the rise. After conducting thorough market research, we've identified the top 8 Power BI jobs that are crucial for organizational success. What's more, the integration of AI with Power BI is creating new opportunities rather than replacing jobs.

In this post, we'll explore each of these high-impact roles in depth:

For each role, we'll cover key responsibilities, required skills, and potential career paths.

By the end, you'll have a clear understanding of which Power BI job best aligns with your professional goals. Let's get started!

1. Power BI analyst

Dataquest image of a Power BI Analyst

Want to turn raw data into game-changing business insights? That's exactly what Power BI Analysts do. These data experts specialize in analyzing information, creating compelling visualizations, and empowering organizations to make smarter, data-backed decisions.

What sets Power BI Analysts apart is their knack for understanding complex business needs and translating them into crystal-clear data solutions. They work hand-in-hand with teams across the company to gather requirements and deliver insights that drive real results.

On any given day, you might find a Power BI Analyst knee-deep in data models, crafting interactive dashboards, or strategizing with colleagues on how to squeeze more value out of the company's data. It's challenging work, but it's also highly rewarding. In today's data-saturated business landscape, Power BI Analysts play a pivotal role in helping organizations cut through the noise and focus on what really matters.

Salary: \$90K - \$139K/yr (*)


  • Developing comprehensive dashboards and reports for visualizing data
  • Engaging in data modeling to support analytics platforms
  • Partnering with stakeholders to translate business requirements into technical solutions
  • Maintaining and enhancing the performance of existing database platforms

Key Skills

  • Proficient in DAX and Power Query for advanced data manipulation
  • Expertise in designing effective data models to support business processes
  • Strong communication skills to liaise with technical and non-technical stakeholders
  • Solid foundation in data analysis techniques for strategic decision-making

If you're ready to make a real impact with your data skills, a career as a Power BI Analyst could be your calling. You'll be at the forefront of the data revolution, helping businesses unearth valuable insights to drive smarter decisions every day.

Back to Top 8 Power BI Jobs

2. Business intelligence analyst (Power BI)

Dataquest image of a Power BI Business Intelligence Analyst

Business Intelligence Analysts who use Power BI play a vital role in helping organizations make data-driven decisions. They don't just create visualizations - they translate complex datasets into clear, actionable insights that support key business objectives.

What sets these analysts apart is their combination of strong analytical skills and business acumen. They thoroughly analyze the data to uncover important findings and then communicate those insights in a way that drives strategic decision-making.

On a typical day, a Power BI Business Intelligence Analyst might gather data from various sources, build data models, and create reports or dashboards. The goal is always to surface meaningful insights that inform business strategy. In addition, they frequently collaborate with stakeholders to ensure their analysis hits the mark.

Salary: \$80K - \$127K/yr (*)


  • Gather data from multiple sources to build robust models>
  • Create interactive dashboards and reports for strategic analysis
  • Ensure data used in analysis is accurate and reliable
  • Share findings and recommendations with stakeholders

Key Skills:

  • SQL proficiency for database management
  • Strong grasp of data visualization best practices in Power BI
  • Analytical thinking and problem-solving abilities
  • Excellent communication skills for presenting complex information

In today's data-centric business world, Power BI Business Intelligence Analysts are increasingly essential. They bridge the gap between raw data and decision-making, empowering organizations to take strategic action. As a result, this role will only become more important in the years ahead.

Back to Top 8 Power BI Jobs

3. Data visualization specialist (Power BI)

Dataquest image depicting the work of a Power BI Data Visualization Specialist

Data Visualization Specialists in Power BI turn complex data into compelling visual stories. While other Power BI roles focus on data analysis and modeling, this role is all about creating interactive dashboards and reports that make data easy to understand and act on. The goal is to present data in a way that is both visually engaging and meaningful, so it can drive important business decisions.

On a typical day, a Data Visualization Specialist designs and refines interactive dashboards, working closely with stakeholders to understand exactly what data they need to see. By clearly presenting trends and patterns, these visualizations deliver real value and help guide business strategy.

Salary:\$69K - \$123K/yr (*)


  • Design clear, impactful dashboards and reports
  • Present data trends and patterns to inform strategic decisions
  • Clean and prepare datasets for analysis
  • Collaborate with teams to understand data needs

Key Skills:

  • Expertise in Power BI for creating dynamic visualizations
  • Data modeling skills to structure data for visualization
  • SQL proficiency for managing databases
  • Knowledge of data visualization best practices and techniques

Organizations rely on Data Visualization Specialists to turn raw data into actionable insights. By making data accessible, they enable data-driven decisions at all levels.

Back to Top 8 Power BI Jobs

4. Financial analyst (Power BI)

Dataquest image depicting the work of a Power BI Financial Analyst

Financial analysts who use Power BI stand out for their ability to consolidate data from multiple sources and create insightful visualizations. By leveraging the powerful features of Power BI, these professionals can build interactive dashboards, conduct complex what-if analyses, and generate detailed financial reports. This helps organizations make more informed strategic decisions.

On a typical day, a financial analyst using Power BI gathers financial data from various places like databases, spreadsheets, and external datasets. They carefully analyze this information to uncover important trends and actionable insights using Power BI. This enables them to create engaging reports with visuals that clearly show the company's financial health, allowing stakeholders to quickly grasp the key takeaways and make well-informed choices.

Salary: \$84 - \$124K/yr (*)


  • Analyzing large volumes of financial data to spot trends and predict future scenarios
  • Developing dynamic, interactive financial reports and dashboards that provide deep insights into the business
  • Working with other teams to ensure financial data is accurate and complete

Key Skills:

  • Strong understanding of data visualization and financial modeling techniques
  • Skilled in using SQL to efficiently manage large datasets
  • Experienced with Power BI tools for creating advanced visualizations
  • Able to think critically to turn complex financial information into strategic insights

Financial analysts play a vital role in helping organizations understand their financial health and make smart, data-driven decisions. By combining their financial expertise with Power BI skills, they provide invaluable guidance to drive business success.

Back to Top 8 Power BI Jobs

5. Power BI developer

Dataquest image depicting a Power BI Developer

Want to transform raw data into game-changing business insights? That's the core mission of a Power BI Developer. While other Power BI pros focus more on analysis, Power BI Developers live and breathe the technical side of business intelligence solutions. They're the experts who design the data models, craft the visualizations, and bring it all together in powerful dashboards.

Salary: \$105 - \$155K/yr (*)

On a typical day, you'll find Power BI Developers deep in the weeds of the Microsoft BI ecosystem, which includes tools like SQL Server Reporting Services (SSRS), Integration Services (SSIS), and Analysis Services (SSAS). They use their mastery of DAX, M, and SQL to wrangle complex data into submission. But it's not all code and queries - Power BI Developers also need strong communication skills to translate business needs into technical specs and collaborate cross-functionally.

What You'll Do:

  • Design and build elegant data models as the foundation for stellar analytics
  • Bring data to life with interactive dashboards and visuals that wow stakeholders
  • Optimize data pipelines to keep everything running smoothly as data scales
  • Partner with teams to plan BI projects that nail business objectives

What You'll Bring:

  • Serious SQL chops for tackling data modeling and ETL
  • The ability to make DAX and M sing for data prep and analysis
  • An eye for data viz best practices to make insights pop
  • Knack for clearly explaining technical concepts to non-technical audiences

In today's insight-hungry business world, Power BI Developers play a crucial role in empowering organizations to get the most out of their data. It's challenging yet rewarding work for anyone passionate about the tech side of data analytics. If that sounds like you, a career as a Power BI Developer could be the perfect fit.

Back to Top 8 Power BI Jobs

6. Power Platform developer

Dataquest image depicting a Power Platform Developer

Looking for a role that combines data analysis with hands-on solution development? Consider becoming a Power Platform Developer. These tech professionals stand out by not only diving into data, but also creating end-to-end business solutions using Microsoft's powerful suite of tools.

In addition to leveraging Power BI for analytics, Power Platform Developers build custom applications with Power Apps and automate workflows using Power Automate. It's a dynamic role that's all about boosting productivity and enabling informed decisions across the organization.

A typical day might involve anything from designing interactive data visualizations to troubleshooting BI systems to collaborating with stakeholders on translating their needs into functional apps. By optimizing the flow of data through automated solutions, Power Platform Developers play a key part in driving efficiency improvements company-wide.

Salary: \$113K - \$136K/yr (*)


  • Design and implement robust data models to enable business analytics
  • Build interactive dashboards and reports that bring data to life
  • Optimize and troubleshoot BI tool integrations and performance
  • Partner with stakeholders to translate business requirements into BI solutions

Key Skills

  • Expertise in DAX, M, and SQL for data analysis and manipulation
  • Deep knowledge of Power BI, Power Apps, Power Automate, and data viz best practices
  • Talent for developing solutions that streamline processes and drive results
  • Excellent communication skills for collaborating with diverse teams

With the growing demand for data-driven insights and automated solutions, Power Platform Developers are becoming an increasingly vital asset to modern organizations. It's a fantastic career path for anyone who enjoys solving problems, learning cutting-edge tools, and making a real impact through the power of data.

Back to Top 8 Power BI Jobs

7. Power BI consultant

Dataquest image depicting a Power BI Consultant

Power BI consultants are the versatile experts in the world of business intelligence. Unlike other roles that focus on specific tasks, these professionals offer a full range of services to help organizations make the most of their data.

What makes Power BI consultants unique is their ability to manage projects independently from start to finish. They work closely with clients to understand their data challenges and develop custom solutions that drive better decision-making. This could involve anything from designing intuitive dashboards to optimizing data models behind the scenes.

A typical day might start with a client meeting to discuss their data needs, followed by an audit of existing systems. Later, the consultant could be found building a new dashboard or tweaking a data model to improve performance. At each step, they serve as the primary point of contact, ensuring the solution aligns with key business goals.

Salary: \$96 - \$132K/yr (*)


  • Develop and implement data analysis best practices
  • Design robust data models to support complex BI needs
  • Drive strategic initiatives to enhance the organization's BI capabilities

Key Skills:

  • Advanced data modeling and SQL skills
  • Deep expertise in Power BI for reporting and visualization
  • Strong project management abilities to juggle multiple client engagements

In many ways, Power BI consultants are the linchpins of an organization's BI efforts. Their broad skillset and strategic perspective help tie together data streams to surface insights that drive the business forward.

Back to Top 8 Power BI Jobs

8. Power BI trainer

Dataquest image depicting a Power BI Trainer

Do you have a passion for data and a knack for teaching others? A Power BI Trainer role could be the perfect fit. Unlike other Power BI jobs that focus on hands-on data analysis, trainers specialize in educating and empowering others to use Power BI effectively.

What sets Power BI Trainers apart is their dedication to instruction. They help professionals from diverse backgrounds leverage Power BI to make data-driven decisions. A typical day might involve crafting interactive training materials in the morning and leading engaging workshops in the afternoon, with plenty of one-on-one coaching along the way.

Salary:\$60K - \$111K/yr (*)


  • Design and update training programs for learners at different stages
  • Deliver captivating in-person and virtual training sessions
  • Guide students in building their own reports and dashboards
  • Provide ongoing support to ensure effective Power BI use

Key Skills:

Power BI Trainers play a vital role in spreading data literacy and empowering others to make the most of this powerful platform. With the right mix of technical know-how and teaching talent, you can make a real impact in this rewarding role.

Back to Top 8 Power BI Jobs

How to Prepare for These Roles

To thrive in Power BI roles, focus on building key skills, gaining practical experience, and staying current with updates. Effective preparation equips you to analyze data and create high-impact visualizations.

Essential Skills for Power BI Professionals

Proficiency in DAX and Power Query is vital for data manipulation in Power BI. Understanding data analysis methodologies allows you to create insightful visualizations that drive decisions.

Practical Experience through Hands-on Projects

Certifications aren't required, but real-world experience is essential. Platforms like Dataquest, GitHub, Kaggle, and Power BI provide opportunities to work on diverse projects, from energy trade analysis to Covid-19 impact studies. These help you build technical skills and showcase your ability to solve business challenges.*

Ongoing Learning and Skill Enhancement

Staying up-to-date with Power BI features and trends is key. Leverage Microsoft's official resources and community forums to keep pace with developments, like the significant updates planned for 2024.* Continuous learning ensures your skills remain sharp and gives you the confidence to apply and interview for Power BI roles.

In short, to succeed in Power BI, build core skills, gain hands-on experience, and prioritize ongoing learning. Dataquest's Power BI courses can further advance your capabilities in this high-demand field.

How to determine if one of these Power BI roles is the right fit

As we've explored, each Power BI role has its own unique set of responsibilities and required skills. A Power BI Analyst focuses mainly on analyzing data and creating visualizations, while a Power BI Developer gets more into the technical weeds of designing data models and building dashboards.

To figure out which role might be the best match for you, it's important to understand these key differences.

Evaluating Your Fit for a Power BI Career

Ask yourself these questions to gauge if a career working with Power BI aligns with your skills and interests:

  • Do you get excited about digging into big datasets to uncover insights and trends?
  • Are data modeling, data visualization, and data storytelling areas where you excel?
  • Do you have a solid grasp of how businesses operate and the strategies they use?
  • Are you eager to learn Power BI the best way?

Your answers can shed light on whether one of these roles would be a good fit. People who thrive in Power BI roles tend to have an analytical mindset, a keen eye for detail, and a constant curiosity to keep learning.

They're skilled at using tools for data viz, data modeling, querying databases, understanding business needs, and managing projects*. When your own interests line up well with what these roles demand, you're much more likely to find the work engaging and rewarding as you progress in your career.

So if after some honest self-reflection, you find a strong match between your skills and what these Power BI roles require, it may be worth investing in some focused training. Dataquest's Business Analyst with Power BI path is a great way to build the core competencies you'll need to hit the ground running in this exciting, fast-growing field.


In 2024, Power BI roles will be more important than ever for advancing careers across many different industries. As we've seen, there are several exciting career paths you can take with Power BI skills, each providing unique ways to work with data and drive impactful decisions.

If you're looking to start or grow your career in Power BI, Dataquest offers well-structured learning paths. The Business Analyst with Power BI path is great for beginners looking for a comprehensive Power BI career path that also teaches Excel and SQL, while the Analyzing Data with Microsoft Power BI skill path is perfect for beginners looking to get started with Power BI right away.

To stay competitive in this fast-moving field, it's essential to keep learning and improving your skills. Taking advantage of the latest training resources will help you meet industry demands and keep up with new technologies.

Casey Bates

About the author

Casey Bates

Casey is passionate about online education and intrigued by artificial intelligence. In his free time he enjoys outdoor adventures with family.