Premium Project

Data Presentation

For this project, you’ll assume the role of a data analyst tasked with exploring a company’s conversion funnel data. Leadership wants to understand which marketing channels, locations, and customer personas are most valuable.

Start Project
4.8 (359 reviews)
366,013 learners enrolled in this project
  • Beginner
  • Project
  • 10 steps
  • Tableau
Joel Ampong

“I can confidently say, without any doubt, that Dataquest gave me the skills to land my current position.”

Joel Ampong

Data Scientist

Data Presentation

Enroll For Free

Project overview

In this project, you’ll step into the role of a data analyst exploring conversion funnel trends for a company’s leadership team. They want to understand which marketing channels, locations, and customer personas drive the most value in terms of volume and conversion rates.

Using Tableau, you’ll build interactive dashboards that uncover insights and allow the leadership to explore the data themselves. You’ll apply data visualization best practices, incorporate dashboard actions and filters for interactivity, and use annotations to highlight key findings. By the end, you’ll have a professional, usable dashboard ready to present to stakeholders.

Objective: Build an insightful, interactive Tableau dashboard to analyze conversion funnel data and share actionable findings with the leadership team.

Key skill required

To complete this project, it's recommended to build these foundational skills in Tableau

  • Building basic charts like bar charts and line graphs in Tableau
  • Employing color, size, trend lines and forecasting to emphasize insights
  • Combining charts, tables, text and images into dashboards
  • Creating interactive dashboards with filters and quick actions

Projects steps

Step 1: Introduction

Step 2: Explore the data in a table

Step 3: Conversion Rate Over Time

Step 4: Conversion by Channel and Persona

Step 5: Create The Dashboard

Step 6: Add Dashboard Actions

Step 7: Add a Dashboard Filter

Step 8: Find Insights and Annotate

Step 9: Exporting And Exporting Options

Step 10: Next Steps

Master skills faster with Dataquest

Go from zero to job-ready

Go from zero to job-ready

Learn exactly what you need to achieve your goal. Don’t waste time on unrelated lessons.

Build your project portfolio

Build your project portfolio

Build confidence with our in-depth projects, and show off your data skills.

Challenge yourself with exercises

Challenge yourself with exercises

Work with real data from day one with interactive lessons and hands-on exercises.

Showcase your path certification

Showcase your path certification

Share the evidence of your hard work with your network and potential employers.

The Dataquest guarantee

Guarantee

Dataquest has helped thousands of people start new careers in data. If you put in the work and follow our path, you’ll master data skills and grow your career.

Money

We believe so strongly in our paths that we offer a full satisfaction guarantee. If you complete a career path on Dataquest and aren’t satisfied with your outcome, we’ll give you a refund.

Recommended projects

Free

Investigating Fandango Movie Ratings

Practice using R to analyze movie ratings data, compare 2015 vs 2016 ratings, and apply sampling and distributions to investigate bias.

R Intermediate 8 steps
View Project
Free

Investigative Statistical Analysis – Analyzing Accuracy in Data Presentation

Practice statistical analysis in Python to investigate movie rating bias and determine if Fandango inflated ratings.

Python Intermediate 8 steps
View Project
Free

NYC Schools Perceptions

Practice data cleaning, analysis, and visualization in R to explore survey data and showcase your skills with R Notebooks.

R Beginner 3 steps
View Project
Free

Building Fast Queries on a CSV

Practice implementing an inventory system for a laptop store using Python classes, dictionaries, and binary search.

Python Intermediate 10 steps
View Project
Free

Garden Simulator Text Based Game

Practice using OOP, error handling, and randomness in Python to create an interactive gardening game simulator.

Python Beginner 11 steps
View Project
Free

Predicting Heart Disease

Practice building a K Nearest Neighbors classifier in Python to predict heart disease risk from patient data.

Python Intermediate 10 steps
View Project
Free

Word Raider

Practice using Python variables, lists, loops, conditionals, and file handling to build an interactive word-guessing game.

Python Beginner 11 steps
View Project
Free

Predicting Condominium Sale Prices

Practice using linear regression in R to predict condominium sale prices based on size and location in New York City.

R Intermediate 8 steps
View Project
Free

Kaggle Data Science Survey

Practice analyzing survey data in Python to uncover insights about data science careers and skills.

Python Beginner 8 steps
View Project

Grow your career with
Dataquest.

98%
of learners recommend
Dataquest for career advancement
4.85
Dataquest rating
SwitchUp Best Bootcamps
$30k
Average salary boost
for learners who complete a path
Aaron

Aaron Melton

Business Analyst at Aditi Consulting

“Dataquest starts at the most basic level, so a beginner can understand the concepts. I tried learning to code before, using Codecademy and Coursera. I struggled because I had no background in coding, and I was spending a lot of time Googling. Dataquest helped me actually learn.”

Jessi

Jessica Ko

Machine Learning Engineer at Twitter

“I liked the interactive environment on Dataquest. The material was clear and well organized. I spent more time practicing then watching videos and it made me want to keep learning.”

Victoria

Victoria E. Guzik

Associate Data Scientist at Callisto Media

“I really love learning on Dataquest. I looked into a couple of other options and I found that they were much too handhold-y and fill in the blank relative to Dataquest’s method. The projects on Dataquest were key to getting my job. I doubled my income!”

Join 1M+ data learners on
Dataquest.

1

Create a free account

2

Choose a learning path

3

Complete exercises and projects

4

Advance your career

Start learning today

Sign Up For Dataquest